We are proud to announce a new feature update, Economic Region Selections.
Where previously you had a “Country” section in the “Geography” tab of the Audience Builder, you will now find “Region“. This is now a nested menu of countries within Economic Regions.
If you want to target an economic region, instead of selecting all the countries separately, simply click the Region(s) you would like to target. All associated countries within the region(s) will be included automatically.
If you only want to target 1 or more specific countries with an economic region:
- Click the small arrow to expand the Region
- Then select the countries required
Perhaps you want to target a specific region but also want to exclude 1 or more specific countries within it, no problem.
- Simply select a region you wish to include.
- Click the small arrow to expand the region.
- Then click the box next to the country twice to exclude it.
Repeat the steps on other regions/countries that you would like to include/exclude.
